Though “Crazy in Love” serves as a continuation of ITZY’s work, its final track is something new: a pop ballad.
ITZY DEBUT PLUS
Even if the lyrics stray from the track’s topical focus at the beginning of a couplet, ITZY manages to center their focus on the cool self-assurance they have always provided: “Well it’s accurate like one plus one equals two / No changing, I do what I do.” Rather, tracks such as “Gas Me Up” continue to weave both the sonic and topical threads of the first four. The former, is likely the weakest song on the tracklist, with an unenthusiastic repetition of “Twenty, twenty, ooh, ooh” taking up most of the chorus.Īs the album progresses, the disparity in quality between the A- and B-sides that we might expect seems to be slight, if present at all. With their impassioned vocals and energetic beats, the back-to-back tracks of “LOVE is” and “Chillin’ Chillin’” deliver a similarly potent shot of dopamine directly to the listener through their cheerful tone and lighthearted subject matter.įans of all genres often fear their favorite groups will grow more generic in their full-length debuts, but ITZY effectively holds onto their idiosyncratic noise on “Crazy in Love,” most noticeably in “#Twenty” and “BM-BOXX.” The latter is a heartfelt, albeit a touch unstructured, homage to their early work, complete with a more homemade sound and left-field production.
The hook of “Sooo LUCKY,” “I want to know the world that I’m lucky, lucky, lucky,” is an affirmation of thankfulness from Yeji and Chaeryeong. There are a number of tracks on the record which offer a wonderfully cute experience. Over electronic-pop production, the girls celebrate their power to walk away from toxic partners, encouraging their fans to feel similarly empowered to “Swipe, swipe, swipe / Yeah, to the next.” Fans and critics will be pleased to hear ITZY continues to imbue their music with liberating messages, a practice they have sustained since their first single “Dalla Dalla” (which literally translates from Korean to “Different Different”), an anthem for confident individuality. ITZY find a resolution to that confusion in “SWIPE,” where they allude to rejecting unhealthy relationships in their lives as if on a dating app. On the track, Lia sings of “going crazy, up and down” in a relationship, feeling she’s “outta control” amid the group’s quirky production. Thematically, it establishes the focus on love and confidence through a Gen-Z perspective that guides the album. The choice of “LOCO” as the lead single shows the group’s musical savvy the track’s latin-inspired beat and infectious post-chorus make it endlessly replayable, a quality which garnered the song’s music video over 50 million views on Youtube. From vibrant visuals for the album’s lead single “LOCO” to their flawless performance of the track on “The Kelly Clarkson Show” last Wednesday, ITZY continues to set the bar high for every facet of their work. That professionalism has shined in the group’s excellent execution of their artistic pursuits. Members of ITZY Yeji, Lia, Ryujin, Chaeryeong and Yuna were all heavily trained as vocalists, dancers and rappers up until their 2019 debut. JYP is one of the “Big 3” labels in the K-pop industry, with other giant groups such as TWICE and 2PM rounding out JYP’s ranks. JYP Entertainment formed ITZY as the label’s first new girl group since 2015. The result is a strong crop of confident anthems and joyous tracks that further refine their sound. After their monumental debut singles “Dalla Dalla” and “Icy,” the group maintains its future house and bass influences while incorporating more trap and hip-hop inspired production elements. Though “Crazy in Love” is their debut full-length studio album, ITZY has experienced the spotlight since their inception in February 2019.
ITZY delivers and celebrates their characteristic sound on their studio album debut, “Crazy in Love.” The album celebrates the group’s uniqueness.
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